Of course every each project is unique, so treat this description more as a guide rather than as rules that we have to follow. At the bottom you will find the most frequently asked questions.

Of course every each project is unique, so treat this description more as a guide rather than as rules that we have to follow.

At the beginning we talk about your vision of the brand and look for a frame of reference; for this purpose, I am sending you a supplementary form to complete, with key questions that will help us to stress the brand's area of operation, the meaning of its existence and the method of operation, key audiences, identification of goals and challenges.

At the beginning we talk about your vision of the brand and look for a frame of reference; for this purpose, I am sending you a supplementary form to complete, with key questions that will help us to stress the brand's area of operation, the meaning of its existence and the method of operation, key audiences, identification of goals and challenges.

We establish a work schedule and approximate dates of delivery of individual stages. We set a decision-maker person (on the client's side) who will be responsible of approving or submitting corrections. I prepare a contract to sign for both sides and after that we can go to creative part of cooperation.

We establish a work schedule and approximate dates of delivery of individual stages. We set a decision-maker person (on the client's side) who will be responsible of approving or submitting corrections.

I check the current brand communication (if applicable) and analyze the information collected to determine brand identity needs. I look at the market competition and perform an analysis (SWOT) to learn about the strengths and weaknesses of the competition as well as current trends.

I check the current brand communication (if applicable) and analyze the information collected to determine brand identity needs. I look at the market competition and perform an analysis (SWOT) to learn about the strengths and weaknesses of the competition as well as current trends.

I collect the information obtained into a presentation, which we then discuss. We establish the key attributes of the brand, guidelines for future communication and the goals it wants to achieve on the market. I also attach a styleboard presenting 2 ways of visual approach and after choosing one way to follow, I can start with the design process.

I collect the information obtained into a presentation, which we then discuss. We establish the key attributes of the brand, guidelines for future communication and the goals it wants to achieve on the market. I also attach a styleboard presenting 2 ways of visual approach and after choosing one way to follow, I can start with the design process.

At the beginning, the idea is to present two different visual concepts, so that you can look at the brand from different perspectives. After the client selects one version, I work on developing it into a visual identity system, which consists of: logo, key visual, typography, colors, and the style of images such as illustrations, icons or photography.

At the beginning, the idea is to present two different visual concepts, so that you can look at the brand from different perspectives. After the client selects one version, I work on developing it into a visual identity system, which consists of: logo, key visual, typography, colors, and the style of images such as illustrations, icons or photography.

After the final approval of the key visual, I include all the rules for using the new visual identity in the brandbook, which will be helpful when using the new tools.

After the final approval of the key visual, I include all the rules for using the new visual identity in the brandbook, which will be helpful when using the new tools.

Most frequently asked questions:

Most frequently asked questions:

Of course the most accurate answer will be: it depends. I understand that your needs may wary, so we can discuss every single part of the design process described above and simplify it or expand. But given the average range, the whole process can take from a month to two.

Of course the most accurate answer will be: it depends. I understand that your needs may wary, so we can discuss every single part of the design process described above and simplify it or expand. But given the average range, the whole process can take from a month to two.

I offer 2 rounds of revisions for each stage. However, I know from experience that sometimes they do not appear at all, and sometimes more are needed (e.g. when there is more than one decision-maker onathe client's side). Then we can plan additional rounds, but please keep in mind that it extends the process and increases costs.

I offer 2 rounds of revisions for each stage. However, I know from experience that sometimes they do not appear at all, and sometimes more are needed (e.g. when there is more than one decision-maker onathe client's side). Then we can plan additional rounds, but please keep in mind that it extends the process and increases costs.

The cost of visual identity depends on how extensive it will be, the number of elements, as well as the market (within Poland, Europe or worldwide). Costs such as paid fonts or stock photos are not included in the standard quote and require additional financial outlays.

The cost of visual identity depends on how extensive it will be, the number of elements, as well as the market (within Poland, Europe or worldwide). Costs such as paid fonts or stock photos are not included in the standard quote and require additional financial outlays.

Copyrights are transferred to the client upon payment of 100% of the project amount. In the contract, we determine the fields of exploitation, most often without restrictions.

Copyrights are transferred to the client upon payment of 100% of the project amount. In the contract, we determine the fields of exploitation, most often without restrictions.

For any other doubts, don't hesitate and hit me at:

For any other doubts, don't hesitate and hit me at: